DIGITAL OR PRINT?
Is it even necessary to print anymore? Electronic media definitely looks like it could replace traditional print for good. However, indications show that this trend is not so definite. Print media is showing new potential to promote products or services alongside digital media. In marketing we all need to evolve one step ahead of the current trends.
Think about it. We launched our first edition of KZN Business Sense, as a digital publication with a print version as an add-on. At that time, Andrew Layman (then the CEO of the Durban Chamber of Commerce and Industry) and I debated the publication's medium in great depth. Which would be more effective; print or digital? We decided to marry the two.
Four years down the line and the publication is a booming success because we inadvertently stumbled across a winning formula. Our platform combines print and digital as well as interfaces the editorial contents with over 35 social media platforms and RSS feeds.
The number of advertisers has been limited and we focus on supplying business related news articles. This is a winning formula from a marketing point of view. We have very loyal readers and very happy advertisers.
If your target market is specifically business in KZN give me a call and I'll be more than happy to share my knowledge on how to marry the two mediums in marketing your business, services or products.
0600 00 3770